Construction

X‑Tend Supplies is a well entrusted enterprise specialising in the supply of electrical and plumbing goods. After more than 40 years in operation, the company had decided to initiate an exercise of internal refurbishment and modernisation while also strengthening the way it presents itself. A brand refresh was a natural step in bringing the visual identity in line with where the business is heading. The previous identity already carried a strong, recognisable symbol that only needed careful refinement. The logotype was rebuilt to feel more aligned with the industry, while the existing colour palette was retained and subtly refined to ensure consistency across both print and digital applications. The new visual identity is flexible, confident, and ready for the next chapter of the business. It now works seamlessly across merchandise, signage, stationery, uniforms, and every touchpoint where the brand shows up — supporting X‑Tend Supplies as it continues to evolve and modernise.